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BANNERS
2017 Corporate Rebranding
These design tests were created for ThreatMetrix’s 2017 rebrand, with emphasis on lifestyle photography and a brighter, more vibrant style
LANDING PAGE BILLBOARDS
2016 Website Refresh
4 of the 12 billboards created for the site’s main landing pages in this darkly sophisticated style
SECTION-LEVEL PAGE BANNERS
2016 Website Refresh
10 of the 35 created
LINK CLICK TARGETS
2016 Website Refresh
An assortment of click targets added visual interest and a way to link to contextually relevant content
INFOGRAPHIC
Custom Interactive Web Widget

ThreatMetrix
CORPORATE WEBSITE
& COLLATERAL DESIGN
ThreatMetrix (acquired by Lexis-Nexis in 2018) was an industry leader in identity-based cybersecurity.
In 2016, ThreatMetrix was growing fast with an outdated website. Time was critical. We took a two-pronged approach, to be run in parallel.
Phase one: keep the current site structure, and update all image assets. The goal was to deploy a facelift in targeted stages over 2-3 months.
I led the redesign of the website, working with the VP of Marketing to boost visual image and trim copy from text-heavy pages. We focused production value on high trafficked zones.
Phase two: engage an agency to do a complete corporate rebrand, from the ground up.
Over the 12 month brand transition, I worked on both phases of the website and contributed to many other projects, including collateral, ads, trade show graphics, and info-graphics, helping ThreatMetrix post a 45% year-to-year growth in customer revenue.
- CREATIVE DIRECTION
- VISUAL & UX DESIGN
- INFOGRAPHICS
- ICONOGRAPHY