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BANNERS
2017 Corporate Rebranding

These design tests were created for ThreatMetrix’s 2017 rebrand, with emphasis on lifestyle photography and a brighter, more vibrant style

LANDING PAGE BILLBOARDS
2016 Website Refresh

4 of the 12 billboards created for the site’s main landing pages in this darkly sophisticated style

SECTION-LEVEL PAGE BANNERS
2016 Website Refresh

10 of the 35 created

LINK CLICK TARGETS
2016 Website Refresh

An assortment of click targets added visual interest and a way to link to contextually relevant content

INFOGRAPHIC
Custom Interactive Web Widget

Projects

ThreatMetrix

CORPORATE WEBSITE
& COLLATERAL DESIGN

ThreatMetrix (acquired by Lexis-Nexis in 2018) was an industry leader in identity-based cybersecurity. 

In 2016, ThreatMetrix was growing fast with an outdated website.  Time was critical.  We took a two-pronged approach, to be run in parallel.

Phase one: keep the current site structure, and update all image assets.  The goal was to deploy a facelift in targeted stages over 2-3 months.

I led the redesign of the website, working with the VP of Marketing to boost visual image and trim copy from text-heavy pages.  We focused production value on high trafficked zones.

Phase two: engage an agency to do a complete corporate rebrand, from the ground up.

Over the 12 month brand transition, I worked on both phases of the website and contributed to many other projects, including collateral, ads, trade show graphics, and info-graphics, helping ThreatMetrix post a 45% year-to-year growth in customer revenue.

  • CREATIVE DIRECTION
  • VISUAL & UX DESIGN
  • INFOGRAPHICS
  • ICONOGRAPHY

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